Singularity Partners has had 12 long-standing precepts by which it has does business. It has followed these truisms closely through the years and will continue to do so as the "how" in our work. They are:

1. At the ideation stage, an ability to gain insight into our clients and their customer needs and understanding of the potential relevance of emerging technologies

2. At the product development stage, an ability to engage actively with our clients and their customers to prove the validity of concepts and to assess market potential and risks, and the ability to leverage existing product platforms into new products

3. At the commercialization stage, an ability to work with pilot users to roll out products carefully but quickly, and to coordinate across the entire organization for an effective launch

4. We help our clients focus on critical, differentiating capabilities – things that our clients do better than anyone else and that align with their innovation and overall business strategy

5. We assist our clients to be Customer vs. Competitor focused

6. We assist our clients with Digital Commerce that radically reshapes marketplaces

7. We believe in being Nimble while achieving scale, meshing size and agility

8. We incorporate Continuous Evolution in all of our thinking

9. We believe in the Long-Term Approach

10. We believe in an Entrepreneurial Culture

11. We are Stubborn on Vision, Flexible on Details

12. It’s always “Day One” to us

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